HELLO, NICE TO MEET YOU.
About me.
KEXIN CHEN
BRAND STRATEGY · AUDIENCE INSIGHT · VISUAL IDENTITY
I'm a Brand Communication Designer focused on how culture, audience behaviour and digital communities shape brands. I translate these insights into visual identities, content systems and digital campaigns that help brands connect with people.
EXPERIENCE.LOG
People first.
Ideas next.
01 / FREELANCE PRACTICE
Brand communication & visual storytelling
3 years of freelance experience, connecting audience insight with visual identities, content and digital communication.
02 / COMMUNITY EXPERIENCE
Culture, content & connection
Experience managing a community of 180K+ and creating content with 500K views informs how I think about audiences and participation.
MY CV / 2026
SELECTED_WORK / 04 FILES
Ideas out
in the world.
Four projects. Different worlds. One curiosity about how design connects with people.
NEW CONNECTION DETECTED.
Let’s connect.
Have an idea, an opportunity, or just a hello? My inbox is open.
chloe_chen0510@outlook.com ↗
